Posts by Wendy Weber
DMA of Long Island – Social Media & Direct Marketing Working Together
I attended today’s meeting of the DMA of Long Island about Social Media & Direct Marketing Working Together: Constance Korol moderated the discussion, beginning with a video that she felt utilized social media brilliantly: The rest of the panel, which consisted of Sueanne Shirzay, Beth Granger, and Paul Biedermann, shared their thoughts about how…
Read MoreWhich resume received more attention?
Interesting Heat Map of what recruiters look at while reviewing resumes: (This was created by “The Ladders”, an online job search service.) The one on the right was looked at more thoroughly than the one of the left because of its clear and concise format. The lesson? Make your resume comfortable to read, allowing some…
Read More20 Big Ideas for Small Nonprofits
I was made aware of a comprehensive presentation created by Alicia Toles of Food & Friends, Jill Batcheller of Lincoln Center for the Performing Arts, and Eliza Temeles of MKDM for the 2012 Washington Nonprofit Conference. Entitled 20 Big Ideas for Small Nonprofits: Actionable Direct Response Strategies to Make the Most of Your File, it…
Read MoreWhy Links Matter
Nice piece by Julie Joyce in today’s edition of Search Engine Watch. “A good link will send you nice link juice and help to boost your rankings so that you’ll get more traffic and hopefully more conversions. A great link will do the same thing but it will send you traffic on its own.” Joyce…
Read MoreLive Networking; what a concept!
Social Networking is getting all the attention these days. I am very active in my social networks, including LinkedIn, Twitter, Facebook and Google+. But this post is about traditional, face to face networking. I get out regularly to attend events in direct marketing, digital marketing and social media. There are lots of reasons why people…
Read MoreRecruiter Confidence in Executive Job Market Reaches Highest Level since May 2011
A monthly ExecuNet survey of executive recruiters finds the highest levels of confidence that the executive employment market will improve over the next six months since May 2011. In March, ExecuNet’s benchmark Recruiter Confidence Index revealed that 59 percent of 123 responding executive recruiters indicated they were “confident” or “very confident” the executive employment market…
Read MoreWho’s really effective at the office?
…so begins a piece by Rachel Emma Silverman for the Wall Street Journal entitled “My Colleague, My Paymaster.” She outlines a new concept in which some bosses are taking decision-making power out of the executive suite and asking employees to help identify-and reward-talent by experimenting with internal markets in which workers “invest” in co-workers’ performance…
Read MoreInteresting luncheon at NY’s Yale Club
I attended an interesting luncheon meeting of the Direct Marketing Idea Exchange today. Matt Blumberg, CEO of Return Path and DMA Chairman, was the presenter: I learned quite a bit about email marketing measurement and accountability. Here is an interesting slide from the presentation: In case you cannot read it clearly, only 76.5% of email…
Read MoreWhy Top Talent Leaves
2 Bloggers (Eric Jackson and Erika Anderson) from Forbes.com comment about why top talent leaves: “…We’re genuinely curious: What would make a very senior executive – someone who most certainly has been courted by his or her organization and then paid huge sums of money to join – decide to pack it in? Is it…
Read MoreI expected better of the Wall Street Journal
The cover page of the Business & Finance section of Saturday’s Wall Street Journal ran a piece entitled, “Stores Smarten Up Amid Spam Flood”. Not since the days when direct mail was referred to as “junk mail” have my hackles been raised in this way. The article, by Dana Mattioli, begins, “Retailers have started to…
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