Posts by Wendy Weber
Hey! You Stole My Name!
Opinion piece by Delia Ephron in today’s New York Times: Ephron writes about how her website was “name jacked”. She had left responsibility for renewing the domain to a family member, who had neglected to take care of it. The result was a seven month odyssey to reclaim her name: click here.
Read MoreCrandall Associates 2012 Salary Guides are out!
Follow @wendyweb For over 20 years, we have been publishing an annual Guide to Salaries in Direct Marketing. As the online channel has evolved, so have we, and we now publish a Guide to Salaries in Online Marketing as well. Both guides are now available for sale on our website, www.crandallassociates.com.
Read MoreWhen Multi-Channel Retailers shirk their responsibility
What does it mean to be a multi-channel retailer? It means one company sells its products utilizing multiple sales channels. The customer can purchase those products through a website, catalog, or – in some cases – a brick & mortar store. Why is this beneficial? For the retailer, it provides a way to reach “all”…
Read MoreExecutive Recruiters Remain Optimistic About 2012 Growth
Published on: Wednesday, February 08, 2012 Executive Recruiters Remain Optimistic About 2012 Growth Posted By: Joseph Daniel McCool, senior contributing editor with ExecuNet and principal of management recruiting/succession advisory firm The McCool Group. Confidence among executive recruiters edged up slightly in January as they projected that one in five companies will be adding executive level…
Read More11 Deadly Social Media Sins
I am inclined to think “Deadly” is a bit of an overstatement, but here they are…according to Sundeep Kapur, Digital Evangelist with NCR: Most brands are trying really hard to succeed with their social media initiatives. They are trying new ways to engage – from receipts at checkout to advertisements in newspapers; brands are trying…
Read MoreAmazon Could Open Brick-and-Mortar Stores
Interesting piece by David Streitfeld for the New York Times: Amazon Has Tried Everything to Make Shopping Easier. Except This. By DAVID STREITFELD | February 3, 2012 Much of the discussion about Amazon is focused on its digital side, yet the company is relentlessly expanding into the physical. It has announced five new United States…
Read MoreWhy Counterfeiting Hurts
Many of our clients sell their products through DRTV. I liked this piece by Timothy Hawthorne about the damage done by counterfeiters: click here.
Read MoreFor Job Seekers, a New Push to Keep Financial Skeletons Buried
Interesting piece by Anna Maria Andriotis for the Wall Street Journal: click here. In this difficult economy, many job seekers have negative credit histories, not necessarily because they are not responsible with their finances, but due to other factors. A trend is emerging in which a number of states are banning companies from conducting credit…
Read MoreOnline Buyers Bribed for Positive Reviews
I’m sure it happens more than we hear of…online merchants bribing, enticing, or otherwise cajoling buyers for positive reviews. A piece by David Streitfeld which appeared in last week’s New York Times, (click here), exposes the practice of offering a refund for a positive online review. “Hundreds of reviewers proclaimed the case a marvel, a…
Read MoreLong Island Tweet Up
I attended my first Tweet Up last night. Held at a local mall, it was very well attended, and the crowd was welcoming. It was an eclectic group, interested in “all things social”. I expected it to be an extremely youthful group…and was pleasantly surprised to see a mix of all ages. People were anxious…
Read More