Posts by Wendy Weber
It’s happened several times….
I know it can be difficult to justify utilizing the services of an executive recruiter. You wonder what “secret sauce” we have…whether we can identify candidates that are special enough to justify our fees. Sometimes you can find a great candidate on your own through networking, or posting your job online. But something just happened…
Read MoreMarijuana Use and Drug Testing
It’s a new era, people…with some interesting challenges. Now that recreational marijuana is legal in 9 states, and medical marijuana is legal in 30 states, there are some interesting ramifications. A recent Gallup poll showed that 64% of Americans favor legalization, and it seems to me that 10 years from now (if not much sooner!)…
Read MoreBoston bound….
As an executive recruiter with a national clientele, I must confess…I rarely get out from behind my desk. Most of my time is spent communicating with clients, candidates and prospects online, or on the phone. For the most part, I place candidates that I have never personally met with clients I have never personally met.…
Read MoreCreating focus for your search
It happens quite a bit. We are awarded a search….we are told to identify candidates ASAP. And off we go….. We begin presenting candidates for the CRM Director role. The Hiring Manager asks, “Why are you only presenting people who have implemented CRM Systems?” I say that the President, who awarded us the search, said…
Read MoreDMA NYC Roundtable – November 2017
Terrific lineup of talent participated in the roundtable discussion held at 4 World Trade Towers: Marc Parrish, CMO of ActionIQ, Mary Rodgers, Director of Marketing at Cuisinart, Josh Ong, Director of Global Brand Strategy at Cheetah Mobile, Sean Lynch, Marketing Manager at Fila, Kyle Csik, Managing Partner at GroupM, Chris McDonald, CEO of Registria, David…
Read MoreNew Law with Big Implications
A new law is going into effect November 1st that will have important implications for anyone involved in interviewing and hiring. New York is joining Philadelphia and Massachusetts in legislation prohibiting both companies and the recruiters that serve them by asking job candidates about their salary. The intention is to prevent the exploitation of those…
Read MoreSmashing Innovation
I’ve started going to events that don’t speak directly to my immersion in direct and digital marketing. But I think there is value in any event that inspires you to examine the world around you. Last night I attended a session on Innovation. I like Tom Goodwin. He is a “Marketing Provocateur” who speaks…
Read MoreKeepin’ up with the times…
We have received 2 search assignments this week for Campaign Managers. In case you haven’t kept up, that’s the new name for Digital Analyst. (May also involve project management). Just so you know…
Read MoreA/B Testing
In a Harvard Business Review piece called The Surprising Power of Online Experiments, authors Ron Kohavi and Stefan Thomke share insights on how accurate and rigorous A/B testing can yield very significant payoffs. In an A/B test the experimenter sets up 2 options; “A” is the control (the way things are already done) and “B”…
Read MoreGiving notice via text message??!
The Adobe Consumer Email Survey Report 2017, carried out by Advantis, revealed some fascinating insights about utilizing smartphones, and specifically, giving notice at their place of employment. Although the vast number of survey respondents still quit their jobs in person (76%), 11% feel it’s appropriate to notify their employer they are leaving via email. And…
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