Mar 13, 2012

I expected better of the Wall Street Journal

Posted by Wendy Weber

The cover page of the Business & Finance section of Saturday’s Wall Street Journal ran a piece entitled, “Stores Smarten Up Amid Spam Flood”.

Not since the days when direct mail was referred to as “junk mail” have my hackles been raised in this way.

The article, by Dana Mattioli, begins, “Retailers have started to wear out their welcome in customers’ email inboxes, forcing stores to rethink their spam strategies.”  No, Dana, they’re rethinking their EMAIL MARKETING strategies.  No responsible retailer implements a “spam strategy”.

While it is true that email marketing on the part of retailers is up 87% since 2007, and consumers may be overwhelmed by the sheer volume, it’s only spam if you didn’t opt-in for it and you don’t wish to receive it.  Please don’t call email marketing spam!

To read the piece in its entirety, click here.

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