20 Big Ideas for Small Nonprofits
I was made aware of a comprehensive presentation created by Alicia Toles of Food & Friends, Jill Batcheller of Lincoln Center for the Performing Arts, and Eliza Temeles of MKDM for the 2012 Washington Nonprofit Conference.
Entitled 20 Big Ideas for Small Nonprofits: Actionable Direct Response Strategies to Make the Most of Your File, it is filled with relevant, sensible tips for effective fundraising. They are:
1. Unbrand
2. Gangprint
3. Personalize strategically
4. Experiment with premiums
5. Mine your data
6. Explore homemade modeling
7. Get offline donors online…
…and online activists offline
8. Downscale
9. Multichannel
10. Email testing
11. Timing is everything
12. Don’t underestimate reinstatement
13. Develop a welcome package
14. Consider a sustainer program
15. Create specialized appeals
16. Expand your messaging
17. Get supporters involved
18. Be timely
19. Map out your communications to track and improve your messaging
20. Stewardship – You can’t afford to forget it
To see the presentation in its entirety, click here.
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