Posts by Wendy Weber
Brian Cohen, Pinterest’s initial investor, speaking at today’s Social Media Association meeting
I attended a meeting of today’s Social Media Association today, and Brian Cohen, Pinterest’s initial investor, was the speaker. Pinterest actually started as an app called Tote. The idea was to be the first woman’s fashion catalog on the iPhone. Watching user behavior on Tote, the developer noticed that women were grabbing, tagging specific items…
Read MoreGot a Beef? Don’t Count on a Tweet
As I mentioned in an earlier blog post, I was displaced for 11 days by Hurricane Sandy. So forgive the delay in this post; I am just catching up on my reading. There was a piece in the October issue of National Geographic Traveler about the way travel companies are managing social media called, “Got…
Read MoreLinkedIn has some interesting Labs
I have just learned about something that may interest you called LinkedIn Labs. Here is the link: www.linkedinlabs.com Basically, it’s a small set of projects and experimental features built by the employees of LinkedIn. One that caught my eye is “Resume Builder”. It converts a LinkedIn Profile into a serviceable resume. There is also some…
Read MoreIt’s different when it affects you!
I am writing this blog post from the home of one of our Researchers in Amherst MA, who has been generous enough to allow us to establish a temporary presence here. Crandall Associates is located on Long Island, and Long Island was walloped by Hurricane Sandy; 90% of the Island lost power last Monday. Although…
Read MoreDirect Marketing Fundraising Association October 2012 meeting
I almost didn’t attend today’s DMFA luncheon. The topic was Planned Giving, and I am a direct marketer. My true motivation was to network with the nonprofit fundraisers in the room, since we have a search underway for a National Director Direct Response Fundraising. However, it was interesting to learn about the relationship between direct…
Read MoreE-Retailers Working Harder to Keep Good Employees
As a recruiter, I know firsthand how difficult it is to identify, attract, and recruit top talent. A piece written by Allison Enright for the October issue of Internet Retailer begins by saying: “When the phone on the desk of an e-commerce professional rings, there’s a fair likelihood that the caller is a recruiter intent…
Read More5 Top Ways to Land on Recruiters’ Radar
According to ExecuNet, a website for job, resume and career management, here are the top 5 ways to get onto a recruiters’ radar: Become connected to peers and industry influencers who will refer you. Offer to be a referral resource for them in exchange for their help. Offer to be a source about information related…
Read MoreSalary Surveys
Were you aware that Crandall Associates publishes Salary Surveys? We created a Guide to Direct Marketing salaries that has been updated annually since the 1970’s. Since then, we have added a Guide to Online Marketing salaries, also updated annually. The Direct Marketing Association has long referred direct marketers seeking salary information to Crandall Associates. This…
Read MoreWhat should you eat before an interview?
This is something I had never thought of! Here is advice from Chef Marcus Samuelsson, Chef and Author: click here. For Energy, eat Protein – Your breakfast on interview day should emphasize on thing: protein, protein, protein. The lean proteins found in eggs and fish not only provide that feeling of fullness, but also will…
Read MoreDirect Marketing Fundraisers Association – September 2012 meeting
On Friday I attended the Direct Marketing Fundraisers Association September meeting, which filled to capacity a ballroom at the Yale Club. The 2012 Package of the Year Award winners were there to discuss the success of the campaigns that took first place awards, including: Tom Gaffny & Lisa Wilson, for Covenant House, Overall and Acquisition…
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