Posts by Wendy Weber
Direct Marketing Club of NY
I attended today’s meeting of the Direct Marketing Club of NY, held at the Yale Club. The topic was “Direct Mail is Hot…again.” Three accomplished marketing veterans discussed how direct mail has won a place in their multichannel campaign strategies, delivering impressive ROI. They were: Michele Fitzpatrick (SVP Strategy & Insight at The Agency Inside…
Read MoreOnline Retailers Changing Product Prices By The Minute
In a Wall Street Journal piece entitled, “Don’t Like This Price? Wait a Minute”, Julia Angwin and Dana Mattioli explain that retailers are deploying a new generation of algorithms to change the price of products from toilet paper to bicycles on an hour-by-hour and sometimes minute-by-minute basis. Apparently the most frequent price adjustments are occurring…
Read MoreDMFA Event in NYC
Last night’s DMFA event at NYC bar P.S. 450 was a great success. Direct marketing fundraisers from NY and beyond showed up to network and become acquainted. I met people from nonprofits, and from the agencies that serve them. I met some great people from Concern Worldwide, a humanitarian organization dedicated to the reduction…
Read MoreFor Nonprofit Fundraisers in & around NYC
I have been made aware of a Networking Event that sounds worthwhile and fun, and I thought I would make you aware of it. The Direct Marketing Fundraisers Association is hosting a complimentary networking event sponsored by Specialists Marketing Services this Thursday, August 30th from 5:30-7:30pm. Admission is free. Appetizers are free. The first 2…
Read MoreHave you heard about E-Scores?
Today’s New York Times has an interesting piece about Secret Electronic Scores that chart consumers’ buying power. “These digital scores, known broadly as consumer valuation or buying-power scores, measure our potential value as customers. What’s your e-score? You’ll probably never know. That’s because they are largely invisible to the public. But they are highly valuable…
Read More“Tweeter” as a job description
I have just learned that “Tweeters” make pretty good money; $20-23/hour! A well known direct marketing agency pays that to their Tweeters …must have strong writing and customer service skills.
Read MoreThe Rights and Wrongs of Taxing Internet Retailers
…from last week’s Wall Street Journal: Patrick M. Byrne and Jonathan E. Johnson III, the Chairman/CEO and President of Overstock.com, wrote a compelling piece about the debate over whether states must require retailers to collect sales taxes from online retailers. They make some compelling points about the issues, outlining some solutions which appear to be…
Read MoreHas Social Media Gotten Out Of Control?
The Death of SEO?
Interesting piece by Ken Krogue for Forbes.com on how the rise of social, PR and real content will lead to the demise of SEO. He said that Adam Torkildson, SEO guru, had shared the opinion that “Google is in the process of making the SEO industry obsolete, SEO will be dead in 2 years.” Wow. I…
Read MoreJuly is turning out to be a very busy month for recruiting!
We have been deluged with search assignments this month. Among them: Ecommerce Marketing Manager – Cataloger VP Affiliate Marketing – Lead Generation Company AVP Direct Marketing – Bank VP Direct Marketing – Bank Web Designer – Women’s Fashion Company Media Buyer/Planners – 2 Agencies VP Fundraising – Agency SEO Manager – Agency SEM Manager –…
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