Posts by Wendy Weber
Guest Blogger: Marla Altberg on Prize Promotions – “As You Like It”!
This week I am delighted to have Marla Altberg, CEO of Ventura Associates, and one of my oldest industry friends, as a Guest Blogger: Come on… admit it… you check your Facebook account at work at least once a day. Well if you’re a direct marketer, I say “keep up the good work.” Why? Increasingly…
Read MoreLuring Shoppers Offline
Interesting piece in the New York Times about big retailers transforming their stores into extensions of their online operations. They are adding return centers, pickup locations, and free shipping outlets. Here are some excerpts: Fiona Dias, the chief strategy officer at ShopRunner, which coordinates shipping for retailers, called the trend “really an offensive strategy against…
Read MoreWorkers say they’re more productive away from office
Todd Bishop wrote an interesting piece for the Puget Sound Business Journal about worker productivity: “Many people consider themselves more productive when they’re working away from the office, according to a study of workers at a variety of companies across the country, commissioned by Microsoft. But the study also found that not as many companies…
Read MoreThe Fusion Of Transactional and Awareness Marketing: A Roadmap For Transactional Marketers
I am delighted to have a Guest Blogger this week. Paul Becker is GM eCommerce/CMO at eInvite & its sister company, Checkerboard. He has held senior management positions at Ancestry.com, Hasbro, and The United States Mint, among other well respected companies. Here are his thoughts on the fusion of transactional and awareness marketing: “It wasn’t…
Read MoreInspirational Thought
“It is not the critic who counts, not the man who points out how the strong man stumbled, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena; whose face is marred by the dust and sweat and blood; who strives valiantly; who…
Read MoreDear Retailer…
Can an etailer be “too attentive”? Joe Queenan wrote funny piece saying that yes, they can! In a recent essay for the Wall Street Journal, titled Dear Retailer: I Bought It, Now Go Away, he provides a number of examples of attention overload in the digital era: …”Think back to the days before email. If…
Read MoreCan Pinterest Help Your Career?
Interesting perspective from Laura Vanderkam, for CBS Money Watch: click here. She quotes Brie Reynolds, content and social media manager for the job search site FlexJobs, who feels that the visual element of Pinterest can provide an edge for job seekers. Not sure I agree. Though traditional resumes are not necessarily visually enticing and “fun”,…
Read MoreGuest Blogger Brian Kresge on How Operations Seals the Deal in Customer Acquisition
I have invited Brian Kresge, an experienced direct & ecommerce marketer, to guest blog for me today. Brian has held senior management positions at J. Crew, 1-800Flowers.com, and Toys R Us, among other well respected companies. Here are his thoughts on the importance of following through operationally once the sale has been made: You Got…
Read MoreHow to Increase Social Influence Scores on Klout
Interesting piece written by Lisa Buyer in today’s edition of Search Engine Watch: click here. If you don’t have time to read the whole piece, here is a synopsis: Klout measures social media users’ “influence” in the online world. They are one of a handful of companies offering personal and brand analytics on the topic…
Read MoreUnexpectedly warm customer service from JetBlue
I am surprised and impressed. My son will be entering the freshman class at Tulane University in the fall, and I wanted to arrange for him, myself, and my ex-husband to fly down to New Orleans this fall. I wasn’t certain how to book 3 flights to New Orleans, with only 2 return flights…
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