Sep 24, 2012

Direct Marketing Fundraisers Association – September 2012 meeting

Posted by Wendy Weber

On Friday I attended the Direct Marketing Fundraisers Association September meeting, which filled to capacity a ballroom at the Yale Club.

The 2012 Package of the Year Award winners were there to discuss the success of the campaigns that took first place awards, including:

Tom Gaffny & Lisa Wilson, for Covenant House, Overall and Acquisition
Valerie Vierengel, amfAR, Renewal
Andrea O’Brien, ASPCA, Mid level Renewal
Steve Daigneault, M+R for U.S. Fund for UNICEF, Email

 

Speakers shared insights such as:

  • Connect emotionally; sell later.
  • Share detailed info with your donors about where their dollars go.
  • Fight fatigue by finding new ways to appeal to donors…or recycling old ways!

It was interesting to learn some of the challenges that nonprofit fundraisers face…and how this group has successfully overcome them!

 

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