Posts by Wendy Weber
Something to think about
Great piece in today’s Ladders newsletter: Are you becoming obsolete at work?
Amanda Augustine wrote a solid piece for today’s Ladders newsletter about remaining relevant at work. Here are the high points: Never stop learning: The quickest way to lose your edge is to be stagnant in your career. Don’t let yourself become so comfortable that you stop challenging yourself. Be a trend setter: Make it a…
Read MoreAre you familiar with Negative SEO?
I wasn’t. It is an ugly practice. Negative SEO is the practice of deliberately buying and directing low-quality links to a website in order to harm a competitor. This may result in a Google penalty that is certainly undeserved. Although Google has said that it “works hard to prevent other webmasters from being able to…
Read MoreDigital Marketing luncheon
In an effort to keep my finger on the pulse of “everything digital”, I frequently attend industry meetings. Yesterday I attended a luncheon held at Cafe Centro in Manhattan for Tulane University alumni in digital media. Besides reminiscing about our experiences at Tulane, we talked about digital marketing. It was a diverse group, with…
Read MoreRevolutionary approach to recruiting at Zappos
Zappos CEO Tony Hsieh Las Vegas-based shoe retailer Zappos has announced that they are doing away with traditional job postings. They have created a new social network called Inside Zappos, which prospective employees need to join in order to receive “priority consideration” for job openings. Zappos has long been known for its unique culture, and…
Read MoreNew trend?
For the second time this month, I received a “thank you” note…just for talking to a candidate about a position. One of the candidates was excited that I was presenting him for a new career opportunity; the other candidate was not a good fit for the opportunity we discussed, and her note was just for…
Read MoreNY AMA Young Professionals: 2014’s Job Requisites for Marketing Pros
Interesting presentation held at the offices of Resolute Digital earlier this week, with panelists Daniel Jeydel, Client Strategy Manager at Neo@Ogilvy, Jessica Schinazi, Manager, Marketing & Digital Intelligence at Richemont, Carolyn Zale, Marketing Manager at J. Crew, and Matt Beckemeyer, Associate Partner, Search & Analytics at Resolute Digital as moderator. Advice for young graduates: o…
Read MoreDirect and Digital Marketing Salaries
Crandall Associates publishes a Guide to Salaries in Direct & Digital Marketing. We have published an annual update every year for over 20 years. It’s a good amount of work to compile low, average and high salary ranges for dozens of positions. We cross-tabulate the salaries our candidates claim to be making with the salary…
Read MoreTwitter + Libel = Twibel
Have you been following the news about Courtney Love and her Twibel case? She is being sued for allegedly libeling a lawyer on Twitter. In a 2010 tweet, musician Courtney Love suggested her (ex)lawyer took a bribe – was “bought off” – when she backed out of helping Love with a legal battle Love was…
Read MoreHow to Use Email Marketing to Drive More Revenue!
I attended an interesting meeting of the DMA of Long Island on using email marketing to drive more revenue. Email is not a new channel, so I wondered whether there would be much to learn on this topic. But speaker Amir Chitayat of OpenMoves Inc., an email marketing and search marketing technology firm, was both…
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