What were they thinking?

This just arrived in the mail. A colossal catalog from Eastbay. I placed it next to a traditional magazine, to give you some perspective. Can’t imagine what it cost to produce, and I am not even a likely target for purchase. I love direct marketing. Targeted, logical direct marketing. But this piece misses the mark,…

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DMFA Meeting at Covenant House

Today I went to a Direct Marketing Fundraising Association lunch at Covenant House in NYC. I brought along Adrienne Levine, one of the Crandall Associates researchers, since she does a lot of our nonprofit sourcing. It was an informative session, and also fun on many levels because one of the speakers was a client of…

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How was your 2014?

Growth…and change…are good things.  But while you are experiencing them, they may not seem so. The past year was one of growth for Crandall Associates.  We are a mature company; in business since 1973.  We are very fortunate to have an established brand, and a solid reputation in the direct and digital marketing channels. It…

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Leadership

Interesting that I would make this observation during an election week.  But I have spoken with 3 people this week who are exploring their career options not because there is anything inherently wrong with their job responsibilities…and not because they are unhappy with their compensation…but because they crave stable leadership. The first candidate said, “I…

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Jobs Go Begging for Lack of Skills

There was recently an article in the Wall Street Journal about employers finding it difficult to fill positions, because they could not identify qualified candidates. “About 33% of 848 small-business owners and chief executives said they had unfilled job openings in June because they couldn’t identify qualified applicants”. One technology company was even quoted as…

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Come As My Guest

The Direct Marketing Club of NY has an annual summer networking social, and this year it will be held on July 22nd. They have a special offer underway…if I register myself (and I will), I can invite my clients to attend for free!  They will have a great spread of hot appetizers, plus one free drink…

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Social Media Conversation Prism

the conversation prism

What is The Conversation Prism? Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life. You can use the Conversation Prism poster in…

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Marilyn Zayfert, President of illumiNET Digital Marketing

Marilyn Zayfert

Last night I attended a meeting of the Social Media Association of Long Island in which Marilyn Zayfert, President of illumiNET Digital Marketing, was the speaker. Marilyn rose to prominence in her community during the aftermath of Hurricane Sandy. She used her knowledge of leveraging social media to amplify awareness, raise funds and spread information.…

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