Posts by Wendy Weber
Social Media is here to stay!
Something interesting happened recently, that helped to mold my opinion of social media. I was approached at the Search Engine Strategies conference by someone who recognized me by my Twitter avatar. I have only occasionally tweeted, and questioned the relevance of this channel. Now I have to reevaluate my skepticism. As a recruiter, I have…
Read MoreMarketing Staffing Boomerangs: As Downsized Companies Start Hiring Again, They’re Bringing Back the Same Workers They Recently Laid Off
In an interesting piece by Virginia Backaitis for The New York Post titled The Comeback Kids, it turns out that many companies are hiring back the same workers they laid off. Many of these workers got laid off not because they were poor performers, but because their position was eliminated due to the ailing economy.…
Read MoreFive Marketing Mistakes You Can Avoid by Using Cross-Channel Attribution
Although you can click here for the article in its entirety, a summary of the article by Anto Chittilappilly follows: 1. Odds are that you are not collecting marketing data, or you have lots of data that you are not using to make the right marketing decisions. Most data collected is in aggregate form, which…
Read MoreSeventy-Nine Percent of Large International Companies Are Using at Least One Social Media Platform to Engage with Stakeholders
According to a new study by Burson-Marsteller, most of the Fortune 100 Global companies are engaged in social media. More than three-quarters (79 percent) of the Fortune Global 100 companies are using at least one of the most popular social media platforms (Twitter, Facebook, YouTube and corporate blogs) to actively engage with stakeholders. The study…
Read MoreMarketing Search Firms Pay Off: Having a headhunter on your side gives you better access to plum jobs
…so says Betsy Goldberg, in her article entitled, “Get a Leg Up on Your Job Search”, in the March 2010 issue of Money Magazine. Goldberg outlines these strategies for getting onto, and staying on, a recruiters’ radar: FIND THE RIGHT RECRUITERS Headhunters often specialize by industry or job function. Thus, the best way to find…
Read More4 Leading Search Marketing Experts…do NOT think of themselves as Direct Marketers
I am a member of a group of direct marketers called the Direct Marketing Idea Exchange. We meet periodically at New York’s Yale Club to share ideas and listen to speakers who are leaders in our industry. Today Bob Allen, interim CEO of the Direct Marketing Association, joined us. Our meeting began with a lively…
Read MoreDiabolical way to get your resume to the top of the pile!
Have you ever heard of “white-fonting?” The practice of considering every possible keyword an employer’s parsing system might seek during it’s resume screening process, and putting them in the margins of your resume in small type, then setting the font color to white. If you have encountered the frustration of forwarding your resume to a…
Read MoreTop 25 Oddball Interview Questions
This is just fun! Glassdoor.com has compiled the Top 25 Oddball Interview Questions. Questions include: How would you move Mount Fuji? (Asked at Microsoft) If I put you in a sealed room with a phone that had no dial tone, how would you fix it? (Asked at Apple) How many lightbulbs are in this building?…
Read MoreExecutive Search Recruiting Industry Expects 19% Increase in 2010
ExecuNet, a private network for business leaders, conducts a monthly survey of executive search firms known as the Recruiter Confidence Index. According to their latest survey, recruiting firms now expect a 19 percent increase in management search assignments from corporate clients – the highest since early 2008 – and are adding staff in anticipation of…
Read MoreMarketing Recruitment Lessons: The Cost of a Bad Hire
A key employee asks to speak to you privately. You know before he or she says a word that they are going to give notice. They have accepted an offer of employment elsewhere. A number of thoughts race through your mind: Where are they going? How much notice are they giving? How long will it…
Read More