Posts by Wendy Weber

I am firmly convinced that over the next 2 years all companies will have a Social Media Manager in place. I wouldn’t have said this a year ago, but I see how quickly this channel is evolving, and that it is being monetized. A colleague I respect forwarded a link to an article with these…

In a study by Internet Retailer called Search Engine Marketing, the conclusion is:  Retailers have to stay on top of search engine marketing because it is a marketing channel that not only brings in customers but brings in cash. 28.0% of merchants report more than 25% of their site traffic stems from paid search advertisements…

“Jones wants $135,000 to join us…isn’t that too much?” “Ann Wertheimer just resigned because the Morris Agency offered her $14,000 more!” “We really need a SEO specialist, but I am not sure what salary that position commands”. “What are the responsibilities of a Director of Analytics? A Vice President of Ecommerce? An Account Supervisor?” Do…

In this month’s Legal Review column of Response Magazine, Andrew Lustigman and Scott Shaffer report on a shocking practice on the part of attorney Harold Hoffman. Hoffman is a practicing attorney in New Jersey that has filed dozens of putative “class action” lawsuits in which he is the only victim. His modus operandi is to…

Yesterday I participated in a panel discussion, along with Jo Sullivan, Senior Director of Integrated Marketing at CDR Fundraising Group, and Tricia Reyes, Associate Director of Fundraising at Consumers Union. The discussion took place at NYC’s Yale Club, with approximately 70 people in attendance. The topic was How to Be More Effective in Your Fundraising…

…So begins a piece in Sunday’s New York Times. It continues… Here are some of the hopeful signs as indicated by the author, Phyllis Korkki: – Employers added 162,000 nonfarm jobs for the month of March. – Indeed.com, which collects job listings from thousands of sources, reported a 19% increase in postings from March 2009.…

I just read a piece by Kasey Lobaugh of Deloitte Consulting LLP that articulates my point of view so clearly I couldn’t have said it better myself! He says that as cross-channel shpping becomes more prevalent, savvy retailers are paying greater attention to the strategic importance of e-commerce and online business in the broader context…

My daughter is a high school senior. She applied to a variety of colleges, and the acceptances (and some rejections!) have been received.  She is weighing her options in an attempt to make the right choice regarding what is the biggest decision of her life so far. Direct marketing campaigns from colleges begin with a…

Yesterday I attended a luncheon meeting of the Direct Marketing Club of New York. It was held at the Yale Club of NY. The speaker was Garrett V. Friedrichsen, Partner Director Digital Dialogue of OgilvyOne NY. Friedrichsen develops engagement strategies within the email, mobile & emerging media channels for the Sears Holding Corporation & other…

Last week we almost lost 2 placements. We did end up losing one. We had been awarded search assignments for companies that had very specific requirements. One was in a remote location of the country. The other required a particular background and skill set. In both cases, we conducted exhaustive searches…and were successful. We identified…