Posts by Wendy Weber
Follow up to poll on Job Satisfaction
I had conducted a survey years ago that was published in Direct Marketing Magazine about job satisfaction in Direct Marketing. This year, I created 2 follow up surveys; one for women (August 20th) and one for men (September 10th) in which I asked readers to respond to my blog polls on job satisfaction. I was…
Read MoreResources for Relocators
From Money Magazine’s January/February 2010 issue: Use these tools to help you assess a job in another locale. – See how far your salary will go: cnnmoney.cnn.com/tools/costofliving/costofliving.html – Check out various neighborhoods: homefair.com – Research school ratings: schooldatadirect.org – Investigate home prices: domania.com and zillow.com – Find out what it will cost to move: relocation.com/library/moving_calculator.html…
Read MoreWendy Weber is this weeks featured Expert Advice columnist in DM News
DM News asked me for my thoughts on the state of hiring in 2010. In a piece titled, “What is the current state of hiring for direct and digital marketers at the start of 2010“, I indicated that we have seen the worst of the recession, and the job market is slowly improving. Check out…
Read More100 Most Influential Direct Marketers
In 1992, when I was working in magazine circulation, I had the honor of being chosen for inclusion as one of Target Marketing Magazine’s 100 Most Influential Direct Marketers. I have no idea how the group was selected, and I assure you, I brought down the prestige of the group. Industry luminaries including Michael Dell,…
Read MoreBusiness Courtesy
I received a thank you note from someone I placed in a new job yesterday. On one hand, a simple expression of courtesy. On the other hand, it’s the first one I received this year. I recently coordinated a panel for a direct marketing organization. I don’t charge for that type of project. It’s one…
Read MoreSEO/SEM Specialists
As the economy rebounds, we are seeing a lot of interest in bringing search specialists on board. One client in New Jersey has 5 websites that they would like to see rise to the top of organic search. One client in Georgia has a website that they would like to optimize through paid search. Several…
Read MoreCrock Stars – the new business of background embellishment
Crock Stars: www.nypost.com/p/news/business/jobs/crock_stars_DDs8jHF62x6BegfSnBnhcP In a recent article in The New York Post called “Crock Stars”, Virginia Backaitis brings to light a shocking practice for job seekers. An industry has sprung up designed to help obfuscating job seekers. These organizations will provide phony reference services that, for a fee, will pose as your former employer (or…
Read MoreFollow up to an earlier post about Degrees
Interesting piece from yesterday’s New York Times on degrees. There are many, may people who attended college but never got a degree. According to data from the Education Department, after 6 years, more than 40 percent of those who started at a four-year institution have not finished. “More schools are reaching out to students who…
Read MoreSee my thoughts on Executive Pay in the November issue of Internet Retailer
www.internetretailer.com/article.asp?id=32317 Top executives at online retailers made big bucks in 2008—at least on paper. While there’s been some belt-tightening in 2009, they can still prosper this year, if Wall Street cooperates.
Read MoreSmoke, Mirrors, and Resumes: The Growing Threat of Diploma Mills
It is becoming increasingly difficult to verify the legitimacy of a college diploma. Sadly, a growing number of people are choosing to purchase a degree outright rather than earn it the “old fashioned” way. Here is a distressing study put out by background screening firm EmployeeScreenIQ: http://www.employeescreen.com/DiplomaMills.pdf The company conducted a test: It requested a…
Read More