Posts by Wendy Weber

Some of direct response marketing’s most highly regarded practitioners got together to discuss some of the most amusing drtv campaigns of the past 25 years. Here are their thoughts: Mike Medico of E+M Advertising: Extend-A-Fork (A fork welded onto a car antenna), Space Mates (Hermit crabs in costumes), and “most of the 900 number offers…

We have noticed a trend that I thought was interesting. Traditionally, the process for interviewing a candidate was: 1. A phone screen with Human Resources. 2. A phone conversation with the Hiring Manager. 3. A face to face meeting with the Hiring Manager. 4. If a hire was imminent and the position was senior enough,…

An indication that the job market is improving can be surmised through increased activity on job boards. A number of job search engines have seen postings rise significantly in recent months. Simply Hired, a job search engine that culls data from job boards and the websites of individual companies, newspapers, staffing agencies, government agencies and…

Mayor Michael Bloomberg’s administration just unveiled the appointment of Rachel Sterne as New York City’s first Chief Digital Officer. The 27 year old NYU graduate was hired to improve the city’s digital operations. Her first project is to create a report examining how the city can enhance it’s digital footprint, streamline existing social-media interactions, and…

I’m scratching my head with wonder… This month we finalized 2 placements with 2 different clients in Erie PA! With all due respect to Erie PA, it’s an industrial city probably known best for being in the snow belt that stretches from Cleveland to Syracuse. It was ranked #13 on a list of the towns…

Empathica, a customer interaction consultancy which specializes in retail clients, just released a study indicating that men and women use social media differently. Empathica’s survey found more men citing looking for information as a primary goal (36%) than women (28%) when interacting with a retail brand through social channels. But the gender split among those…

Here’s the link to the study: click here. In a nutshell, good looking men are apparently more employable, while good looking women are perceived as a threat, and thus are less employable! This according to new research from Ben-Gurion University of the Negev (BGU).

Marc Cendella of TheLadders.com wrote a very relevant Monday morning letter about the Job Boards, which I am re-printing in large part: If you’ve been looking for a job recently, you’ve discovered the ugly truth: job boards are broken. They don’t work, they don’t help, and they aren’t getting you where you need to go.…

Attitude research company Siroto Survey Intelligence says so. To read the piece in it’s entirety, click here.

Well, our intentions were good. For years we have been sending an e-holiday card to our network of candidates. It was a pleasant way to reconnect at the end of the year. We have thousands of registered candidates, some of whom we are in touch with more frequently than others, so it was a way…