Posts by Wendy Weber
Retailers are becoming more savvy
As coupon sites like Groupon gain in popularity, retailers are becoming more sophisticated about how they structure their offers. According to Elizabeth Baron in yesterday’s WSJ, merchants are carefully negotiating better revenue splits than they previously had, and tweaking their offerings to make deals work in their favor. In typical deals, a retailer splits the…
Read MoreMore and more executives receiving multiple job offers
According to a January survey of 380 recruiters by online networking site and job board ExecuNet, the job market is heating up! About 51% of search firms agreed that the high-level candidates they work with often receive more than one job offer. That is up from 2010, when only 35% of search firms said that…
Read MoreTweeting as a Class Requirement
The Wall Street Journal reports that businesses including Sprint Nextel Corp., Levi Strauss & Co. and Mattel Inc. are sponsoring college classes and graduate-level research to get help with their online marketing from college students. Sprint, for example, supplies a class at Boston’s Emerson College with smartphones and unlimited service in exchange for students working…
Read More“If managers speak to a really great candidate, instead of hiring him, they take it as an indication that there must be 10 even better people out there.”
Today’s Wall Street Journal printed an interesting piece which articulates the frustration of many executive recruiters: click here. . Positions that typically took two months to fill before the recession are sometimes taking four times longer, recruiters say, as hiring managers are holding out for better candidates. This becomes especially frustrating for us when the…
Read MoreInteractive Marketing Salaries Show Steady Increase
Read some recent press about our Salary Reports here.
Read MoreDigital Marketers Earn More than Traditional Direct Counterparts
Crandall Associates’ 2011 Salary Guides were a feature story in today’s DM News: click here. These Guides can be purchased on our website at: click here.
Read MoreFollow up to yesterday’s post
In today’s E-commerce Times: JCPenney, Google Shrug Off Accusations of Search Shenanigans.
Read MoreJ.C. Penney cheats on Google!
A stunning piece on the front of Sunday’s NYT Business Section reveals that J.C. Penney engaged in “black hat” search optimization to raise the profile of their website: click here. It was discovered that for a variety of search terms, from “bedding” to “skinny jeans” to “grommet top curtains” to “Samsonite carry on luggage”, J.C.…
Read MoreOne of our client’s Interview Questions
The goal of an interview is to determine whether the candidate should get the job. The way that is accomplished varies greatly from one organization to the next. We see it all…from clients that conduct exhaustive psychological and behavioral testing, to clients that have the candidates present before committees of interviewers, to clients that are…
Read MoreDMA meeting: BIG THINKING
I attended a program put on by the DMA at Google’s NY offices on Friday. I hadn’t been impressed with the DMA in recent years, but was curious about seeing Google’s NY headquarters. I was pleasantly surprised. First Larry Kimmel, President of the DMA, took the podium. I had seen him speak (actually shared a…
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