Posts by Wendy Weber

According to a piece by Danny Goodwin in Search Engine Watch, there are reports that websites have started to see a recovery from the drop in traffic that ensued from Google’s Panda Update: click here. Here are specific changes that were implemented that resulted in a resurgence of search traffic and higher Google rankings: -Firing…

In recent weeks, we have had several new clients provide us with a valuable tool in launching a successful search for talent: they have shared specific information about candidates that they have already spoken to about open positions. Although these candidates fit the profile of an “ideal fill for the position”, for one reason or…

I was asked by DM News to comment on salary negotiation for direct marketers. My piece, entitled How to Find the Middle Ground Between Salary Negotiation and Value, appears in this month’s issue of DM News: click here. This issue came up when I recently finalized a placement in which a candidate nearly doubled his…

In this age of LinkedIn, a string of recommendations is a badge of honor. The testimonials of others is thought to be a significant measure of one’s work ethic and abilities. …or are they? I just learned that on a website template for small business owners, there existed a testimonial which was supposed to be…

While this study is not exclusive to direct marketing, it is encouraging news: Agency Salaries Inching Up. From a survey commissioned by Ad Age and recruiting agency 24 Seven, here are the highlights: Creative- and production-agency staffers saw the smallest gains over the past two years, while client-side marketers saw the largest. And surprisingly, digital…

There’s a new book out based on excerpts from a column I enjoy in the New York Times called “The Corner Office.” Appearing every Sunday, the column interviews chief executives about their thoughts and leadership qualities. The book comes to the conclusion that there are 5 essential traits that determine who will be chosen for…

More and more companies are requiring that candidates go beyond simply interviewing for a position to secure employment. We are seeing that in our recruiting practice, and it was identified as part of the process in a recent interview with the Chris Cunningham, CEO of Appssavvy, a social media focused marketing firm (see piece here).…

Have you heard of the concept of Twitter Influence? We generally think that the most-followed people on Twitter are the most influential…but there is a better way to measure Twitter influence. According to Twitter’s co-founder, Evan Williams, someone with millions of followers may no longer post messages frequently…while someone with many fewer followers may be…