Dec 23, 2010

E-card Overload

Posted by Wendy Weber

Well, our intentions were good.

For years we have been sending an e-holiday card to our network of candidates. It was a pleasant way to reconnect at the end of the year. We have thousands of registered candidates, some of whom we are in touch with more frequently than others, so it was a way to let those that we hadn’t spoken to lately that they had not been forgotten.

Our card has always been well received. Many of the recipients pinged us back a holiday greeting of their own.

This year we were reported to our email provider’s abuse department. Apparently several recipients reported our holiday greeting as spam.

That seems to me to be an extreme reaction to a holiday e-card. We only send them to people who have taken the action of opting in by registering with us. But the damage has been done, and we will no longer send these cards.

To those of you that enjoyed hearing from us at the holidays, please know that you remain in our thoughts (and database), and that we look forward to being in touch throughout the coming years with exciting new career opportunities. To those of you that reported us as spammers, Bah Humbug.

In