Posts by Wendy Weber

Interesting question posed by Nebo Agency, an interactive agency located in Atlanta: What is the most overhyped aspect of Interactive Marketing? The answer that was given with the greatest frequency was QR Codes. To read the blog post that posed this question (and to see the other answers), click here

Every once in a while, a new job title crops up with increasing frequency. This time, it’s Director Ecommerce Operations. Director Ecommerce, and Director Operations, have long been popular titles. The melding of the two, Director Ecommerce Operations, is the new twist. Responsibilities generally include: – Responsibility for the optimization of the online customer experience…

I came across this piece that I feel provides a candid assessment of the pros and cons of external vs. internal recruiting. External vs. Internal Recruiting: Who Does it Better? by Laura Randell It has been debated many times, but the question of whether recruitment is best done with internal or external resources can only…

Nicole Miller, a NY fashion house that has been at the top of their industry for over 25 years, has shifted its entire marketing budget to online marketing. They are focusing their efforts on fashion blogs, social networking sites, and the web. Although the use of a Blackberry at a runway show was initially considered…

A recent study entitled “Do Nice Guys-And Gals-Really Finish Last?” finds that agreeable workers earn significantly lower incomes than less agreeable ones. Three researchers analyzed data from three different surveys, which sampled roughly 10,000 workers across a variety of professions, salaries and ages. The study measured the notion of “agreeableness” in different ways, and concluded…

Although August is a tough month to find professionals at their desks, it is a great month to be an executive recruiter! As companies begin to ramp up after a more relaxed couple of months, there is an increased urgency to filling critical positions. We have received a dozen calls in the last week and…

Apparently there is a woman in Belmont California who Abercrombie & Fitch feels is buying “too much” of their wares. They have banned her from shopping on their website, and will not accept future orders from her. Abercrombie is convinced that no normal customer would purchase that much for personal use, and they have accused…

…created on behalf of a pet or a child! Pet profiles are said to be more popular than profiles for children. This, according to a survey commissioned in late June by coupon site Couponcodes4u.com. Makes you wonder about utilizing social networking for your business.

You may have seen QR codes, those black and white patterned squares, on magazine ads and on subways…but I’m going to bet you haven’t heard of this one: QR Codes on headstones. These QR codes are similar to the bar codes found on most products. The digital patterns, when scanned by a smartphone or an…