NYAMA Content Marketing in an Always On World March 24, New York

http://www.nyama.org/event/content-marketing-always-on/

Attracting, engaging and acquiring your target audience doesn’t just happen. You need to tailor a comprehensive content marketing strategy that becomes your roadmap to success. As marketing campaigns evolve from PUSH campaign messaging to “Always ON’ Content Marketing how are marketing departments and media companies adapting?

• How are marketing staffs adapting to include more editorial capability for content.
• How do they create enough content without paying a fortune to agencies for it and then how do they measure it?
• How are they setting up the right governance models for this much publishing? How are they standardizing our workflow around it? How do CMOs get an orchestrated view of it?
• How do they get buy in across the enterprise to implement it?

Join executives from Deloitte Digital as they host marketing execs from brands to media companies to discuss the challenges and opportunities around Content Marketing in an Always On World.