DMFA Amp Up Your Acquisition & Reactivation with Data Modeling Feb 2016

https://www.dmfa.org/events/luncheon02-2016

Join us as at the Yale Club in New York City for an exciting luncheon on using data modeling to rev up results and increase donor acquisition and reactivation. Experts from Infogroup, Amnesty International and Planned Parenthood will enlighten us on how to refine your data modeling, experiment with Coop Databases and use data overlays to find potential donors that you never knew existed.
You will learn:
How to use data overlays for better segmenting and better fundraising
About Database co-ops, what they are, why they are powerful, and the types of modeling that can be done in co-ops
How other non profits are using data or modeling to increase acquisition
SPEAKERS
Infogroup: Matt Frattura and Larry May
Amnesty International: AJ Minogue
Planned Parenthood Federation of America: Steve Abrahamson
OMP Direct: Eva Bowie