Posts by Wendy Weber

Over the past year, we have encountered unexpected setbacks in a surprising arena: Drug Testing. The candidates we work with are, by and large, established direct and online marketing professionals. They are not entry level. Most are people who have been in the workforce for at least 5 years, many for over 25 years. They…

From Social Media Today, the 40 Most Popular Social Networking Sites. Profiles sites from around the world, with a thumbnail description of each!

A recent New York Post article called Words of Blunder highlights common errors job seekers make. We have certainly heard these stories first hand. We have had clients say that although the candidate looked good on paper, swearing, badmouthing former employers, and being too informal cost them the job. On the subject of informality, one…

As a direct marketer, I take offense at the term “junk mail”. Direct mail is only “junk” when improperly targeted. But the phrase junk mail never ceases to grab my attention. I learned that nearly 1.1 billion credit card offers went out in the second quarter of 2010, up from 419 million a year earlier.…

I was having lunch with a client yesterday, and she referenced another recruiter she had worked with in the past. I asked why she had switched over to Crandall Associates, and she said that she liked the way we have our finger on the pulse of the industry. She mentioned our Salary Guides, and pointed…

I attended a very informative meeting of the DMA of Long Island yesterday. Ian Baer, Chief Strategy Officer of Rauxa, was the speaker. Although I think of myself as someone who keeps up on emerging technologies and trends, this session was so full of information I was unaware of that I felt like I had…

This is a follow up to my earlier post about QR codes. David Henkel of Target Marketing Magazine writes that one of the newest and most intriguing ways marketers are integrating mobile with the traditional power of direct mail is through Quick Response (QR) codes. These two-dimensional barcodes can feature PURLs that drive users from…

We all know money can’t buy us love…but can it buy us happiness? Fascinating blog entry on WSJ.com “Real Time Economics” blog correlating salary with happiness: read here. The study says that after a worker earns income of $75,000, the measurable effect on happiness stops. I’m a New Yorker, and the $75,000 salary used as…

The discord between ecommerce marketers and individual states continues. Advocates call for an advertising nexus tax because they think a sales tax collection obligation for out-of-state online companies is an equalizer for brick-and-mortar “main street” retailers. Online retailers feel that efforts to impose eTaxes across state lines violate the Dormant Commerce Clause, which restricts states…

I was commenting on an Associated Press report that for the first time in a long while, more people are leaving jobs voluntarily than involuntarily. To read the piece in its entirety, click here.