Sep 15, 2010

5 Ways QR Codes Make Direct Mail Mobile and Interactive

Posted by Wendy Weber

This is a follow up to my earlier post about QR codes.

David Henkel of Target Marketing Magazine writes that one of the newest and most intriguing ways marketers are integrating mobile with the traditional power of direct mail is through Quick Response (QR) codes. These two-dimensional barcodes can feature PURLs that drive users from printed material to a Web via smartphones, and turn a printed direct mail piece into an interactive mobile call to action.

Read the piece that appeared in Target Marketing Magazine here.

In