Programmatic Advertising Panel Event NY

By Wendy Weber |
Calendar
When:
@ –
2014-05-07T18:00:00-04:00
2014-05-07T20:00:00-04:00
Where:
New York Times
620 8th Avenue
New York, NY 10018
USA

http://212nyc.org/events/event-detail/2014/02/19/programatic-advertising-panel

This panel will explore the latest trends in programmatic media and marketing, including:
• Evolution of Ad Exchanges
• RTB
• Retargeting
• Video
• Private Exchanges and Marketplaces
• Mobile & Tablet
• Connected TV
• eCommerce
• Data Management
• Attribution
• Viewability
• Analytics and Insights and more.
Our panel of experts will provide insights on how to manage the automation of buying and selling desktop display, video, FBX, and mobile ads using real-time-bidding.
Schedule:

6:00 – 6:45: Networking / Cocktails
6:45 – 7:45: Panel Discussion
7:45 – 8:00: Q&A

Moderator:
Michael Zimbalist, Senior Vice President, Advertising Products and Research &
Development, The New York Times – See more at: http://212nyc.org/events/event-detail/2014/02/19/programatic-advertising-panel#sthash.MLsv1W2y.dpuf