FT Future of Marketing Summit 2014

http://event.ft-live.com/ehome/marketing2014/pricing/?&
Communities, Culture and Creativity
Wednesday, September 17, 2014
The 2nd annual Future of Marketing Summit, hosted by the Financial Times, brings together the most forward-thinking marketers, innovators and entrepreneurs to discuss the leading edge of the evolving marketing landscape. Through a series of thought-provoking interviews, discussion, debate and case studies, this program will tackle the fundamental areas of communities, culture and creativity.
TOPICS OF DISCUSSION?
• From big data to smart data – personalizing and contextualizing data for the next level of customer targeting
• Snippet storytelling – capturing the attention of your audience quickly, creatively and effectively
• The omni-channel approach – telling a consistent and compelling story across multiple platforms
• Community changes – how shifts in diversity and the millennial generation may change the way you think about your community
• The engine of innovation – experimentation and creating a culture of innovation within your marketing organization
• The true value of content – measuring the ROI of native advertising
• Back to the physical – connecting the physical to the digital world for real-time connections to your brand
WHY ATTEND?
• Engage with highly curated content which tackles the biggest issues facing marketers
• Participate in lively discussions and debates
• Learn from some of the best marketing minds in the world
• Network with top marketing thought-leaders
• Be inspired by the most cutting-edge marketing case studies