DMFA Boston Lunch Series Direct Hits & Misses!

https://www.dmfa.org/events/2-4-2015/boston-lunch-series-direct-hits-and-misses

Join the DMFA in Boston for lunch and to experience breakthrough creative.  Everyone wants it.  Few achieve it.  Those who do succeed achieve their breakthroughs through a commitment to testing.

In this fast-paced session, you’ll learn what creative strategies and techniques are working for non-profits like yours.  Our experts will present a variety of creative packages – showing tests of various offers, formats, copy, design, postage, timing – and more.  We’ll look at the creative strategy behind the test concepts, and best of all, we’ll show you the results.

Get ready for some new twists on creative fundraising… the ideas will be flying fast and furious!  There are sure to be some surprises here – and some good ideas that you may be able to test in your own program.  Don’t miss this opportunity to see what’s working for others.  You might just find your next potential creative breakthrough

You will learn:

#1:  What to test

#2: How to formulate offers

#3: Copy and design concepts
SPEAKERS:
Steve Maggio           DaVinci Direct                       President/Chief Creative Officer

Robin Riggs               Chief Creative Officer          RobbinsKersten Direct

Dom Spinosa             Creative Director                 Moore DM Group