DMCNY Luncheon – Social Media

http://www.dmcny.org/event/2015_Mar_Luncheon

The Yale Club  50 Vanderbilt Avenue 20th Floor New York NY  10017

Social Media: The What, When, Why (…and How)

“Business is no longer B2B or B2C, it’s H2H (human to human).” – Jeanette Gibson, VP Community at Hootsuite. With over 1.2 billion monthly active users, if your business and/or brand isn’t effectively using social media, you’ve already fallen behind.

Join us as Chris Dessi, Founder and CEO of Silverback Social gives his unique perspective on the social landscape and how to do it right.  Hear from an award winning digital thinker, author, television & radio commentator, public speaker and educator.

You’ll gain insight into:

• What a social media marketing strategy is and why you need one
• Why original written content is crucial
• What emerging trends are currently shaping social media (i.e. mobile vs desktop)
• How, and why, does one drive engagement and conversions
• Why Facebook and LinkedIn are the two most important social networks for marketers
• What success on social media means for your business or brand, and more.