DMA – Direct Marketing Institute – San Francisco CA

http://dmaeducation.org/course/dmi-with-dcmp

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute is for you. This seminar will cover the core areas of each marketing channel, from offers and propositions to copywriting and design—across digital, direct, and integrated marketing—all with detailed examples and step-by-step tactics. You’ll come away with a firm grasp of direct marketing’s best practices and the practical strategies needed to implement them.
Topics
• DM essentials and best practices
• 360° marketing
• Offers and propositions
• Channel overview