Direct Marketing Club of NY – “The Cross-Device Manifesto”

Cross-device and Mobile are two of the hottest topics in digital marketing today. A recent industry survey showed that they are the topics that senior direct marketers most want to learn about in 2014. Join us for our cross-device “boot camp” session and get the knowledge you need to make the most of this massive omni-channel marketing opportunity.

Learn how you can increase ad campaign performance by up to 3x in click-through and 5x in conversion rates by leveraging cross-device capabilities.

 Hear real in-market case studies on how cross-device has worked for companies in many different categories!

Get the skinny on mobile and cross-device consumer behaviors across PCs, tablets and smartphones.

Discover the facts of cross-device marketing. Who’s doing it, how much are they spending, and how well is it working?

Understand why cross-device user profiles – where display, mobile and video behavioral and user data are united in a single profile – are absolutely critical to consumer first marketing.

Learn best practices in how to find – and track – consumers as they migrate from device to device throughout their days.

 Wednesday, May 7, 2014 – 11:30am