Archive for the "Articles" Category
How to Use Email Marketing to Drive More Revenue!
I attended an interesting meeting of the DMA of Long Island on using email marketing to drive more revenue. Email is not a new channel, so I wondered whether there would be much to learn on this topic. But speaker Amir Chitayat of OpenMoves Inc., an email marketing and search marketing technology firm, was both
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Social Media Roundtables
This morning the Social Media Association of Long Island hosted a meeting called “Jump Start Your Social Media“. It was in a roundtable format, with tables focused on Twitter, Google+, Facebook and LinkedIn. Though informative, I would recommend that next time we don’t try to cover as many media; instead going for a deeper dive
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Happy New Year
I have big plans for 2014. Some will be of use to our clients…some will be of use to our candidates…some will simply make life more fun & interesting for me! I look forward to meeting new direct & digital marketers at meetings and conferences…and becoming better acquainted with many that I have known for
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Update on Facial Hair in the Workplace
Three years ago, I wrote a post on facial hair in the workplace. It was in reaction to a newspaper article I read that said that although “sporting facial hair was traditionally a good way to get rejected at interviews, snubbed for promotions and even fired,” city workplaces were becoming tolerant. For reasons I do not
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Workaholic?
A LinkedIn article by Hiroshi Mikitani, CEO of Rakuten Inc. caught my eye. It reads: “Maybe being a “workaholic” is not as bad as everyone thinks. The term “workaholic” is generally used in a negative context. But perhaps its reputation is undeserved. If you are driven to work extremes by an external force, such as
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Big Data – presentation by Tyler Roye of eGifter
I attended a great presentation on Big Data this morning. The Social Media Association of Long Island hosted Tyler Roye, CEO of eGifter.com to discuss how to use big data to target your customers: Big data is not just about numbers…it’s about meaningful numbers. One shocking fact cited by Roye is that “All the
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I’m quoted in the August issue of Internet Retailer
Here’s the article: Exclusive survey results on e-commerce hiring For merchants and vendors that sell the software and services that make online operations hum, marketing and technology jobs have become especially hard to fill, according to the results of an exclusive Internet Retailer survey. Thad Rueter, Senior Editor Women’s eyewear e-retailer Rivet & Sway needs
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Frustrated with recruiters?
Thank you, Marc Cenedella, Founder and Executive Chairman of TheLadders, for writing this post today! It’s right on the money. Click here to read Marc’s explanation of how understanding recruiter behavior, incentives and needs can help you get hired faster!
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Social Networking in the 1600s
Thought provoking piece in the New York Times, “Social Networking in the 1600s“, by Tom Standage. Standage says that although social networks stand accused of being enemies of productivity, such worries arose as early as the 1600s. He says that In England, very similar concerns were expressed about another new media-sharing environment: the coffeehouse. It
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Recruiting With Facebook, Twitter And LinkedIn. How to Avoid Mistakes When Using Social Media
Interesting piece by Traci Kingery of BrightMove Recruiting Software entitled “Recruiting With Facebook, Twitter And LinkedIn. How to Avoid Mistakes When Using Social Media.” Kingery points out that “if information gained from a cyber-search can possibly be used to sway a hiring decision – whether intentionally or unintentionally – and if it relates to protected
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