Posts by Wendy Weber

Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your site so that user frustration is kept to a minimum, thereby maximizing customer retention. Below are some examples of what not to do when designing your website. Information sourced from: econsultancy.com, bx.businessweek.com, usability.gov…

According to Australian recruiter Luke Collard: To work in recruitment you have to be a Mad Man Most CEOs realise the importance of securing the best people in their industry. Having the top talent working for you gives you a huge advantage over your competition. Whilst most companies will  have developed a compelling message that…

By Ilya Pozin for Inc. Magazine, November 28 2011: The ability to motivate employees is one of the greatest skills an entrepreneur can possess. Two years ago, I realized I didn’t have this skill. So I hired a CEO who did. Josh had 12 years in the corporate world, which included running a major department…

I remember a campaign defending direct mail a while back from Boardroom Reports. They distributed a poster that said, “Only Junk People call it Junk Mail.” I was a proud direct mail marketer at the time…working for magazines that mailed millions of pieces of mail each year. Now I make my living recruiting direct marketers,…

…So begins an intriguing piece in yesterday’s Wall Street Journal. “In an effort to school senior executives in technology, social media and the latest workplace trends, many businesses are pairing upper management with younger employees in a practice known as reverse mentoring. The trend is taking off at a range of companies, from tech to…

According to ComScore, a firm that measures digital data, Black Friday (November 25) achieved $816 million in online sales, making it the heaviest online spending day to date in 2011 and representing a 26-percent increase versus Black Friday 2010. Fifty million Americans visited online retail sites on Black Friday, representing an increase of 35 percent…

The debate continues… Thought this piece about the pros and cons of bringing SEO In-House by Bob Tripathi of Instantetraining.com was worth sharing: As we move into planning mode for next year, many of you may be debating if you should bring your SEO program in-house. Bringing SEO in-house has pros and cons that you…

What’s the hottest thing on retailers’ Christmas lists this year? Heads of e-commerce. This, according to Tuesday’s Wall Street Journal…(and Crandall Associates)! According to the article, “Recruiters say they’re spending a lot of their time turning up executives who can build and manage websites, handle increasing complex inventory management, and unsnarl the logistical problems that…

Here is one way to retain employees: Entrepreneur Dan Schneider, Founder & CEO of SIB Development and Consulting, has offered a $50,000 bonus to any of his full-time employees who stay with his company for five years. Schneider, a serial entrepreneur, came up with the idea when he considered the cost of training his employees.…