Posts by Wendy Weber
2nd Annual Long Island Digital Summit
Today was the 2nd Annual Long Island Digital Summit. It was held at the Crest Hollow Country Club in Westbury, Long Island. The day began with an industry panel discussion featuring a “who’s who” of digital marketing talent from companies including Microsoft, Gilt Groupe, Facebook, and 1-800 Flowers.com. Amit Shah, VP of Online, Mobile &…
Read MoreMarch Mobile Madness
This morning I attended a meeting of the Direct Marketing Association of Long Island. The topic of mobile marketing was introduced by Scott Fennwick of ValueClick Media: The panelists were Scott Dornblaser of Greystripe Media, Dan Giacopelli of Skoop! Inc., and Laura Repka of LivingSocial: I learned that: Out of 6.8 billion people in the…
Read MoreSpring into Happiness
Interesting piece by Daniel Cronyn of TheLadders: click here. Some interesting observations about job satisfaction by regional climate, job industry, and salary. “So who is the prototypical happiest worker in the country? Drumroll please…our analysis shows that a city-dwelling techie, who works in the northeast during the spring months, and makes six figures (but under…
Read More4 Benefits of Social Media Contests
From Christina Strickland, Community Manager for Social Media School: 4 Benefits of Social Media Contests Mar 12, 2013 Social media contests are win-win opportunities for consumers and brands. Consumers enjoy the opportunity to win something–a gift certificate, a vacation, a t-shirt, a book, or a lamp. Who doesn’t love free stuff? And brands have the…
Read MoreGoing to NEMOA directXchange this week
This week I will be going up to Boston for NEMOA’s directXchange conference. I have always meant to go, and I’m finally making it happen. We have a good number of clients and candidates in attendance; I have 11 meetings set up for my 2-day stay. I’ll report back upon my return!
Read MoreDirect & Digital Marketing Salary Resources
We are proud to announce that our all-new Salary Guides are finally ready. Each year, we painstakingly compile salary information for dozens of positions in direct and digital marketing. This year, our task has been especially time consuming, as we have cleaned up, rearranged, and added positions, so that we could publish a product that…
Read MoreGreat new book on Nonprofit Marketing
One of the joys of my career recruiting direct marketers is that I become acquainted with so many people who are passionate about our industry. I have known Erica Waasdorp for years, and I recently had the pleasure of meeting her in person. One of the many interesting things I learned is that Erica has…
Read MoreThe rise and fall of employers…and what Michael Dell and I have in common
Marc Cenedella of TheLadders has written an interesting piece about the lifecycle of companies: click here. It begins with Dell’s “going private”…and the rise and fall of Dell. I actually shared a magazine honor with Michael Dell earlier in my career: We were both included in a listing of the Top 100 Most Influential Direct…
Read MoreMore Social Media
I am just fascinated by social media! Yesterday one of the presentations I attended through Social Media Week was “Social Media Analytics Helps UNICEF Save Lives,” by: Emily Chambliss – Data Analyst, Attention USA Sebastian Majewski – Impact and Analysis Coordinator, United Nations In recent years, UNICEF Central and Eastern Europe has been troubled with…
Read MoreSocial Media Action Camp NYC
If you are a social media practitioner living in or around NYC and are not aware of Social Media Week, you are missing out. All over Manhattan, there are talks, and workshops, and meetings in which social media pros are presenting the latest and greatest in social media. And most of it is Free! I’m…
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