DIRECTXCHANGE BY NEMOA 2016 SPRING CONFERENCE – MARCH

http://nemoa.org/directxchange_by_nemoa_2016_sp.php

Theme: Cracking the Customer Code

Marketers continue to search for that ever-elusive silver bullet. We all want the secret sauce that will allow our brands to grab hold and take off. But rather than focusing on the latest shiny tactic or channel, what if we had a better understanding of the customer themselves? What if we knew how they thought, what motivated them, what triggered them to buy? What if we could crack the customer code? And then, we can talk tactics!

The directXchange by NEMOA 2016 Spring Conference will focus on the HUMAN element of marketing and how it fits into channel integration. Hear case studies of brands that have created an emotional bond with their customers. Listen to speakers share stories of how they’ve tapped into the psychology of marketing and used their knowledge of WHY people buy to impact their everyday actions in catalogs, email programs, mobile strategies and more.