DMCNY Luncheon – Annual Outlook:What to Expect in Direct & Digital Marketing in 2016

http://dmcny.org/event/2016_Jan_Luncheon

Once again we kick off the New Year at DMCNY with the razor-sharp predictions of Bruce A. Biegel, Senior Managing Director of the Winterberry Group and Petsky Prunier advisor. Biegel will make sense of the major forces that shaped our industry in 2015 as well as forecasting their effects in 2016 and beyond.You can expect eye-opening insights including:

• Recap of major events of 2015 – Audiences, Ad/Mar Tech Convergence and Consolidation in the World of Data Driven Marketing
• Forecasts of 2016 spending on direct mail, digital display and programmatic media, email, social and mobile as well as the current outlook for traditional media (TV, Newspaper, Radio and Magazine).
• Macro trends that will drive the media mix including thoughts on developments in aucience data, native content, programmatic TV, measurement and more.

Bruce Biegel’s presentation was the most popular DMCNY luncheon for the past six years (2010-2015). We are delighted to invite him back once again in 2016