Social Media Association- IBM and How It Is Marketing To Millennials

https://www.eventbrite.com/e/ibm-and-how-it-is-marketing-to-millennials-tickets-18873868248

Reinvention in the Age of the Millennial

By 2020, Millennials will be approximately 50 percent of the U.S. workforce. So, within the next five years, Millennials will have increasing influence over organizations’ decisions, move in to leadership roles, and basically take over the workforce. Not only will this have an effect within businesses, it will have a profound impact on who the organizations want to do business with.

The millennial generation, also known as generation Y, can broadly be classified as people born between 1980 and 2000. This generation is commonly described as the techno generation, digital natives, and most educated generation. Compared to the previous generations (Generation X and Baby Boomers) Millennials have specific habits and behaviors that have changed the way we need to think about marketing and business as a whole.

The traditional outbound marketing model, also known as push marketing, has been disrupted by the advent of social and digital technologies. Because of this, Millennials consume, engage, and share differently. This is forcing businesses to rethink how they incorporate the millennial audience into their marketing activities.

In this presentation, these questions will be discussed: why is it important to target Millennials, what are their behaviors and what are the implications, and what are examples of companies successfully engaging with Millennials.

Speaker: Mr. Keith Kaplan

Social Brand Marketing Product and Operations Lead at IBM