DMFA Anatomy of an Effective Digital Analytics Program October 14 NYC

https://www.dmfa.org/events/6-2-2015/anatomy-of-an-effective-digital-analytics-program

Join our panel of digital experts for lunch and learning about effective digital analytics. Attend this workshop that will help you optimize your digital efforts during the critical year-end fundraising season. Lunch will be provided by RobbinsKersten Direct.

Organizations that are successful at leveraging web analytics outperform those that don’t 3:1. Are you applying the right methodologies to make smarter, data-driven decisions to guide your fundraising program?

Learn the key elements of a strong web analytics program and how they work together to constantly improve performance. We’ll explore how to:

• Get the most impact out of Google Analytics
• Maximize online advertising campaigns
• Implement sequential testing
• Calculate appropriate acquisition Key Performance Indicators

Find out what works and what doesn’t work as we explore the 5 year evolution of an actual fundraising program with a focus on web analytics. We’ll uncover answers to your most demanding questions – the answers are hiding in your data just waiting to be unearthed. We will also help you understand the next steps you should take to improve your overall program.