DMCNY Luncheon – Digital Media Landscape
http://www.dmcny.org/event/2015_May_Luncheon
Making Sense of Multiscreen
The media landscape is changing quickly, and advertisers and agencies are challenged with creating a strategic, multiscreen marketing plan that reaches their target customer across devices. This session will discuss some of the current challenges in the marketplace (device fragmentation, shift in content consumption, lack of coordination among audience and messaging) and provide recommendations for building thoughtful multiscreen campaigns.
Attendees will get an overview of advertising opportunities across digital devices (desktop, smartphone and tablet) and gain insight to how customers use and engage these devices throughout their path to purchase.
Key takeaways:
- The media landscape has changed – coordination among traditional and digital screens is critical for reaching and engaging with your target customer.
- Customers use and engage with their digital devices in distinct ways – learn how and when these devices are most impactful and effective at driving brand messaging and ROI.
- Digital advertising provides unique targeting and measurement opportunities – learn how these differ from the traditional space, and better understand some of the challenges and limitations still facing digital devices.
Whether you’re a small or large agency, the approaches discussed can benefit you – reserve your spot today!
Networking & Cocktails: 11:30am – 12:20pm
Luncheon & Presentation: 12:20pm – 2:00pm
Featuring Ashley Herzog Kirchgessner – Vice President, Professional Services at Collective