NYAMA-Understanding Digital Marketing Attribution

http://www.nyama.org/event/understanding-digital-marketing-attribution-the-roi-weve-been-looking-for/

Attribution is perhaps the biggest buzz word right now in digital marketing. With marketers spending more and more of their ad dollars online, we’re used to being able to track our ad spend and ROI down to the last penny. We are used to seeing exactly how many impressions, clicks, and ultimately how many conversions and how much revenue our ad dollars get us. But with consumers touching more devices now than ever, there are large gaps where we are not able to 100% accurately attribute how our advertising campaigns are impacting overall conversions.
Join Elite SEM, Google, and the New York Chapter of the American Marketing Association on April 14th for presentations and open discussions on this hot topic for digital marketers.
In this evening event, attendees will learn and discuss:
Current challenges with digital marketing attribution
Different types of attribution models advertisers are using today
How digital marketers will overcome these attribution holes in the future
This will be the third year in a row that Elite SEM hosts a digital marketing event for the NYAMA. With this event held at Google NYC and with the success of previous Elite SEM and NYAMA events, we encourage early registration to secure a spot. Reserve your seat today!