DMA Nonprofit Digital Day

Digital 101

Digital 101 panel discussion provides the foundation of online fundraising. The panel discussion will explore the groundwork of planning, implementing, running, and evaluating online marketing programs. Attendees will learn the online must-haves and know-hows in order to establish an ongoing online marketing/fundraising program. Utilizing plans, programs, data, and results gathered from actual client programs, the attendee will learn the framework of online marketing/fundraising campaigns including:

·  Website Best Practices: What needs to be included on your website and how to keep it fresh in order to attract visitors.

·  Online Acquisitions: How to build an email list in order to grow your constituent base.

·  Online Advertising: What your options are and how to get started with paid and unpaid advertising.

·  Email Campaigns: Strategy behind what to send, whom to send it to, and when to send it.

·  Social Media: Where to start and how to engage your constituents engaged.

·  Integration: How to build a production schedule to incorporate all channels.

Digital 201

Digital 201 breaks out into individual sessions to go beyond the basics and principals of the “what’s” and the “if’s.” The in-depth sessions will explore the details and metrics of ongoing successful online marketing/fundraising programs as well as new techniques and tactics to build strong and engaging constituent relationships. Utilizing plans, programs, data, and results gathered from actual client programs, the attendee will learn in-depth knowledge of:

·  Online Acquisition – Understanding methodologies behind acquiring new supporters online and guidelines for what to do with the supporters once their first action is made.

·  Data Analytics: What performance metrics should you be analyzing, how to benchmark your campaigns’ performance, and how to apply your analysis to ongoing programs. The checklist of building a database for current and future needs of your organization, and how to use the data to better connect with your donors.

·  Responsive Design & Mobile Optimization: Understand what responsive design is, when to use it, and where to get started, and learn about the different tactics to make your website, emails, and online forms easy to use on a mobile device.

·  Email and List Strategy: Creating a strategy for online acquisition, renewals and appeals, including detailed segmentation strategies by program.

Taught by industry leaders, this full day seminar will provide immediate educational benefits to the attendees, and provide actionable information, which can be incorporated into current and future online marketing efforts.

Whether you have been in the industry 5 years or 25 years, this seminar is for you.

Session Schedule

8:45 – 9:15 – Registration

9:15 – 10:30 – Digital Fundraising 101 Panel

10:30 – 10:45 – Break

10:45 – 12:00 Digital Fundraising 101 Panel

12:00 – 1:00 Lunch

1:00 – 1:45 – Online Acquisition

1:45 – 2:30 – Data Analytics

2:30 – 2:45 – Break

2:45 – 3:30 – Responsive Design & Mobile Optimization

3:30 – 4:15 – Email and List Strategy

4:15 – 4:30 – Q&A