DMA Integrated Marketing Week – June 3rd – 4th
IMW: the event for integrated marketing in the customer experience era
No single channel can win out any more. Today, it’s about being wherever customers are, giving them relevant messages, and making sure that each interaction is intelligently connected to the next.
Which means delivering great customer experience and truly integrated marketing, across any and every channel: web, social, mobile, broadcast, email, in-store, outdoor and beyond. And that means re-engineering processes, investing in new technology, and creating entirely new, integrated strategies.
This is the next great challenge for every marketer. And this is exactly what IMW in June is all about – helping marketers rise to the toughest challenge of them all: delivering the multichannel customer experience.
Now in its second year, IMW is where 1500 of the most senior marketing leaders meet to share their integrated marketing successes, road test the new tech, meet the top vendors and make decisions about the tools and partnerships that can help them deliver across all channels.
Who you’ll meet
Over 1500 senior client side and agency marketers in every sector, consumer and B2B.
- Online and offline leaders
- Senior analysts
- Digital content strategists
- Mobile and ecommerce executives
- CRM and SEO specialists
- Big hitters in engagement, retention, loyalty and insight.
- Plus senior B2B sales leaders
Hot topics
- Integrated Marketing
- Customer Experience
- Multichannel
- Smart Segmentation
- Revenue Performance
- Predictive Analytics
- The New Creative
- Data-Driven Marketing
- Content Marketing
- Big Data
- Social Media
- Mapping The Customer Journey
- Mobile
- Cross-Channel Personalization
- Making The Most of SEO