Nov 9, 2011

NY AdTech 2011

Posted by Wendy Weber

I was at NY’s ad:tech show this morning. Ad:tech is an interactive advertising and technology conference and exhibition. It was a vibrant show, and the exhibit hall was surprisingly crowded, even at 10am.

There were a number of fun, quirky aspects to the show. One nice convenience was a “charging” station, for all types of media. There was also a Twitter screen, scrolling real time tweets about the show.

Another, fun and different concept was the Sticker Page:

We were encouraged to place the stickers that best describe our interests on our badges, to spark discussion. The stickers ranged from eCommerce, to Social Media Marketing, to Location Based Marketing, to Martini!

Follow the Twitter stream #adtech for details about the content of the show.

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