Dec 2, 2010

Good news for E-Retailers: Cyber Monday Record!

Posted by Wendy Weber

Cyber Monday – the first Monday after Thanksgiving, and typically described as the launch of the online shopping season – saw spending climb 16% from 2009, when sales rose 4%.

According to comScore, a marketing research company that provides marketing data and services to many of the Internet’s largest businesses, this year Cyber Monday was the heaviest Internet spending day in history, and the first time sales passed the billion-dollar mark.

The average spent per buyer rose from $102.19 to $114.24. Retailers are offering deep discounts to accommodate savvy shoppers demanding deals, but that doesn’t mean consumers are actually spending less. Money saved is being spent on additional purchases, resulting in an average per-person spending increase of 12%.

Online sales weren’t the only source of Cyber Monday dollars. According to eBay, shoppers went mobile, increasing U.S. mobile commerce sales 146% year over year.

In