Nov 19, 2017

DMA NYC Roundtable – November 2017

Posted by Wendy Weber

Terrific lineup of talent participated in the roundtable discussion held at 4 World Trade Towers:

Marc Parrish, CMO of ActionIQ, Mary Rodgers, Director of Marketing at Cuisinart, Josh Ong, Director of Global Brand Strategy at Cheetah Mobile, Sean Lynch, Marketing Manager at Fila, Kyle Csik, Managing Partner at GroupM, Chris McDonald, CEO of Registria, David Shim, Founder of Placed, and Chris Cunningham, CRO of Unacast.

Learned quite a bit about mobile. Did you know that mobile makes up 72% of all digital spend? Did you know that 1/3 of Starbucks orders come in through the mobile app before the customer enters the store? Or that the Starbucks app is the biggest mobile payments app in the world??

In