Mar 4, 2010

Seventy-Nine Percent of Large International Companies Are Using at Least One Social Media Platform to Engage with Stakeholders

Posted by Wendy Weber

According to a new study by Burson-Marsteller, most of the Fortune 100 Global companies are engaged in social media.

More than three-quarters (79 percent) of the Fortune Global 100 companies are using at least one of the most popular social media platforms (Twitter, Facebook, YouTube and corporate blogs) to actively engage with stakeholders.

The study found that 65 percent of the Fortune Global 100 had active accounts on Twitter, 54 percent had a Facebook fan page, 50 percent had a YouTube channel, and 33 percent had corporate blogs. Only 20 percent of the major international companies were utilizing all four platforms to engage with stakeholders.

Some companies are interactive and not solely using social media to broadcast corporate messages. Companies using Twitter were following an average of 731 people each, and 38 percent of companies were responding to people’s tweets Thirty-two percent have also “re-tweeted” or reposted user comments during the last week.

To learn more about the study, click here.

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