Follow up to poll on Job Satisfaction
I had conducted a survey years ago that was published in Direct Marketing Magazine about job satisfaction in Direct Marketing. This year, I created 2 follow up surveys; one for women (August 20th) and one for men (September 10th) in which I asked readers to respond to my blog polls on job satisfaction. I was disheartened when survey results revealed that job satisfaction in direct marketing had fallen over the years.
A new survey by the Conference Board was brought to my attention in Sunday’s New York Times.

Apprently it isn’t only direct marketers that are less happy with their jobs than they used to be. This sentiment cuts across all industries:
The article says that “beneath the high unemployment rate lurks a simmering discontent – among people who still have jobs.
A new survey by the Conference Board found that only 45% of people were satisfied with their jobs, compared with 61% in 1987, the first year the survey was done.
It stands to reason that if fewer jobs are available, more people will be stuck in jobs they dislike. And the recession may indeed be a factor in the low number for 2009.
But job satisfaction has been trending downward through booms and busts, the Conference Board notes, and ‘no age or income group is immune.’
Is American work inherently less satisfying now, or do more workers feel entitled to a job that seems like a walk in the park?
Whatever the reason, expect some turnover once the jobless rate falls and more workers feel free to release themselves from their current workplace shackles.”
While I’m glad it’s not just direct marketers who aren’t as satisfied as they used to be, I am hopeful that once the job market expands more people will once again be satisfied in the workplace.
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