Great new book on Nonprofit Marketing
One of the joys of my career recruiting direct marketers is that I become acquainted with so many people who are passionate about our industry. I have known Erica Waasdorp for years, and I recently had the pleasure of meeting her in person. One of the many interesting things I learned is that Erica has just published a book. It is called “Monthly Giving, The Sleeping Giant…How small gifts can become the most powerful tools to support any organization“. The book is aimed at fundraisers with nonprofit organizations of any size. It is filled with many practical examples and case studies.
Erica began her career in the Netherlands, as a Product Manager for The Readers Digest. When she moved to this country she accepted a position with the International Fund for Animal Welfare, and her career in nonprofit marketing was launched! Erica has never looked back to the “for profit” world, and she can best be described as a “philanthropoholic”. And now she is sharing her knowledge and experience by writing her first book. If you would like to start a monthly giving program…or grow an existing program, I urge you to read Erica’s book.
Erica’s book is a user-friendly overview of how to create, enhance and manage campaigns that will enable you to acquire & retain monthly donors.
It can be ordered through Amazon.com, or directly through her website at: www.adirectsolution.com.
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