Oct 9, 2012

Salary Surveys

Posted by Wendy Weber

Were you aware that Crandall Associates publishes Salary Surveys?  We created a Guide to Direct Marketing salaries that has been updated annually since the 1970’s.  Since then, we have added a Guide to Online Marketing salaries, also updated annually.

The Direct Marketing Association has long referred direct marketers seeking salary information to Crandall Associates.

This month, we are proud to be featured in Bloomberg BNA’s October 2012 Report on Salary Surveys.  I was widely quoted, and my comments were used on the cover of the overview:

“We are seeing a very robust job market.  Hiring is definitely up, and many of our clients are hiring for multiple positions simultaneously…we are weeing quite a bit of demand for marketers with multichannel marketing experience, and the ability to reach potential customers through multiple touch points….”

We are already compiling 2012 salary data for our updated Guides, which will be published in early 2013.

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