Social Media Measurement

Interesting piece in the New York Times about the measurement of the impact of social marketing: click here.

Fab.com is a design etailer that is determined to measure the impact of social marketing and act on it in nearly real time.  Its founder keeps constant track of how many people visit the Fab.com website fro Facebook, Pinterest, Google Plus and Twitter.

THIS month, the site even re-engineered its look — to Fab 3.0 — to capitalize on recent data indicating that users who had checked out the site’s crowd-sourcing feature were more likely to make purchases than those who had not. Among other updates, the site now gives more prominence to a live feed featuring the products that members have just bought or liked.

A lot of retailers have been waiting for a way to measure the impact of social marketing…it looks like this is a concept whose time has arrived.

 

 

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