Questionable Testimonials

In this age of LinkedIn, a string of recommendations is a badge of honor. The testimonials of others is thought to be a significant measure of one’s work ethic and abilities.

…or are they?

I just learned that on a website template for small business owners, there existed a testimonial which was supposed to be used as a starting point. But as it turns out, this “recommendation” was left on the websites of the individual companies that purchased the website template. So “Lucas Fayne” appeared as a testimonial for 50 different companies!

Apparently endorsements aren’t always what they appear to be.

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