Jan 27, 2011

NYC appoints first Chief Digital Officer

Posted by Wendy Weber

Mayor Michael Bloomberg’s administration just unveiled the appointment of Rachel Sterne as New York City’s first Chief Digital Officer.

The 27 year old NYU graduate was hired to improve the city’s digital operations. Her first project is to create a report examining how the city can enhance it’s digital footprint, streamline existing social-media interactions, and create public/private partnerships in the digital realm.

She will receive a salary of $115,000.

Ms. Sterne has very little experience in management, and even less in public policy. “Apart from the internships, I don’t have any full time policy experience,” she recently acknowledged in an interview with Adweek.

Hmmn…Crandall clients are apparently much more discerning than the city.

In